Area Sales Manager

Job Category: Sales

Job Location: Northamptonshire

Hours: Monday to Friday 40 hours per week

Posted Date: March

How to apply

If you are interested in any of our positions, please apply by sending us an email with your CV and covering letter to

Company Summary:

Bennie Equipment is a growing materials handling solutions company based in Northamptonshire, that supply a complete range of; Materials Handling, Powered Access, Cleaning Equipment & much more, across the UK. As an Employee in a family business, you will be working in a close-knit team environment in a Company that has our employees at the centre of everything we do. Bennie Equipment is part of The Bennie Group, a family business founded over 80 years ago.  

Job Role/Description

Bennie Equipment are looking for an Area Sales Manager that comes from a Materials Handling background.

Reporting to the Head of Sales, your key responsibility is the growth of the Midlands sales region.

The area already hosts an existing client portfolio but ultimately the success of the role hinges on 85% New Business Development and 15% Account Management of our existing customer base.

We are looking for candidates that come from a Materials Handling background and ideally within the Forklift Industry, but other sectors will be considered.

You will play a key role in all stages of the sales process, including initial prospecting, appointment making, customer presentations and demonstrations through to ultimately closing the deal.

The efficient planning and management of the territory is as crucial as your work ethic, drive and enthusiasm.

Offering a Consultative approach, working across all levels from shop floor to board level, you will develop a thorough understanding of each prospect or customer and their operations, looking for opportunity to secure new business, develop further business or provide additional value.

We are looking for an individual who can demonstrate a successful sales track record within the electric warehousing equipment sector or a similar or aligned industry such as pallet racking systems.

We place emphasis on career stability and therefore look for an employment history that demonstrates this. You will be a self-starter and have a strong work ethic, high energy, drive and determination.


  • Visit potential customers for new business  
  • Visit existing customers to upsell and develop the relationship
  • Provide customers with quotations  
  • Negotiate the terms of an agreement and close sales  
  • Gather market and customer information  
  • Identify new markets and business opportunities  
  • Record sales & activity on a CRM 
  • Analysis of CRM for sales opportunities 


  • Materials Handling sales background within the Forklift Industry beneficial.
  • Strong new business development skills.
  • Effective account management / development capabilities.
  • Personable – ability to build strong relationships.
  • Strong presentation and customer facing skills (written and verbal presentations, equipment demonstration, price negotiation and objection handling).
  • Commercial acumen (need identification, market awareness, competitor awareness).
  • Solution sales ability.
  • Numerically competent.
  • IT skills (Microsoft Office, email, CRM).
  • Excellent organisational skills (specifically territory planning, time management and working to deadline).
  • Ability to absorb client information and communicate features and benefits to customers.

What We Offer

Remuneration: We offer a competitive salary  

Holiday: 24 days holiday + 8 days statutory. 

Pension: Statutory Pension contribution. 

Development: We are committed to investing in our people, so we invest in you. Development is in your hands and we want to enable this so your progression at Bennie is only limited by what you want to achieve.  

Wellbeing: On-site small gym.

Pets: Office based employees are invited to bring their well-behaved dogs in to the office.

Finally, Our long-standing family tradition, of giving staff a Christmas turkey 

How to apply

If you are interested in any of our positions, please apply by sending us an email with your CV and covering letter to